How First-Party Ordering Helped Battle Market Slowdown & Threat from 3rd Party Delivery Giants
A Case Study on Meals Now’s Success with First-Party Ordering
In the competitive world of online food delivery and ordering, maintaining a competitive edge is paramount. Meals Now, a leading Restaurant Delivery Service (RDS), faced a formidable challenge as the industry experienced a market slowdown and intensified competition from industry giants like DoorDash, UberEats, and GrubHub. Recognizing the urgency to not only survive but thrive, Meals Now embarked on a strategic journey: The adoption of first-party ordering. This pivotal decision not only diversified their revenue streams but also empowered their partner restaurants to navigate the evolving landscape with confidence. Let’s take a look at how Meals Now was not only able to withstand these challenges but also carve a unique success story.
Challenges
The landscape of online food delivery was shifting rapidly, with declining delivery orders attributed to changing customer preferences, high costs, and the formidable presence of industry behemoths. This posed a significant threat to Meals Now's profitability and market position.
Goal Ahead
Meals Now set out with a clear objective: to boost order volumes and market presence while adapting to the changing industry dynamics. With the decline in orders from existing channels, the imperative was to find alternative revenue streams that would ensure sustainability and growth.
Key to Success
By embracing first-party ordering, Meals Now aimed to provide their partner restaurants with a new avenue for revenue generation while minimizing setup efforts through Zuppler. This approach not only empowered restaurants to have their own online presence and website but also enabled them to take ownership of their customer relationships. By presenting first-party ordering as a strategic solution, Meals Now effectively communicated the value proposition to their partners.
How it Worked
Meals Now adopted a proactive approach, leveraging their existing relationships with partner restaurants. Through targeted outreach and personalized communication, they highlighted the potential benefits of first-party ordering. Emphasizing the importance of restaurants owning their customer relationships and establishing their digital presence, Meals Now successfully had their restaurant partners sign up for first-party ordering with Zuppler, setting them up for success. What’s more! Meals Now fulfilled all deliveries and added pickup as a service to offer more convenience to customers, leading to an increase in orders and revenue for both parties.
Savoring Success: A Tasty Triumph in First-Party Ordering Growth
In the last quarter, the RDS and its restaurant partners have not only flourished but soared to new heights, with staggering increases in both revenue and orders. Join us as we embark on a data-driven journey to understand the impact of adopting this unique strategy.
47% Revenue Boost
Revenue through first-party ordering for partner restaurants has experienced a delectable surge, boasting an impressive 47% growth on average in the last quarter.
19% Increase in Orders
Orders through first-party ordering have increased, recording a 19% growth on average in the last quarter for the restaurant partners - translating into increased revenue for RDS.
30% of Business Volume
First-party ordering through Zuppler now accounts for a substantial 30% of Meals Now’s business volume.
This success story showcases the profitability of Meals Now's innovative approach to online food ordering and delivery. Meals Now's early embrace of first-party ordering serves as a testament to their agility and innovation in navigating industry challenges. By proactively addressing the threat from competition and declining orders, they not only sustained profitability but also paved the way for sustained growth and success. As the industry continues to evolve, Meals Now remains at the forefront, embodying resilience, adaptability, and a commitment to excellence.